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4 Qualities of a Top SEO Company

Search engine optimization is one of the top ways to gain visibility and drive quality traffic to your website. As competition increases in online business, having a good SEO strategy has become a must. This means hiring a SEO company with a proven track record of ranking websites. A good SEO company should have certain qualities that distinguish it from the ordinary companies. Let’s take a look at four of those traits below:

Latest methodologies

Over the last decade, SEO has tremendously evolved. Many of the methods that would work are now obsolete, but there still are some people who try to use them. A professional SEO company is well-versed with the methods that work today, and will openly talk about their strategies. One thing to check is whether their strategies are content-centered. In today’s internet marketing landscape, content is king, so all marketing efforts have to revolve around publishing high quality content.
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Ethical methods
Looking On The Bright Side of Businesses

As mentioned above, many of the old ranking strategies are out of date and “black hat.” Gone are the days when spamming search engines with a ton of links would work. At best, black hat methods will work in the short term; in the long term, your site may get penalized and drop considerably in the rankings. Google may decide to go a step further and completely blacklist your domain from appearing in the search engine results page. A modern SEO firm will use ethical or “white hat” techniques to rank your website. This includes such things as quality content and proper on-page optimization. So be sure to know what methods your prospective agency is planning to use to rank your site.
Decent track record

An agency is as good as its track record. When it comes to getting the results you want, you will want to work with an online marketing company with a proven track record. The company should demonstrate what they’ve achieved for past clients. So check for a portfolio section that showcase the SEO projects they’ve taken on. Also see what their clients have to say about them by checking the testimonials section. You may ask for references to confirm the claims made.

Professional approach to communication

A reliable SEO company should be open in their communication. First, they should be ready to listen to your needs and understand them. When designing the SEO strategy, they should tell you about the techniques they intend to use, and address any concerns you might have. A timeline for when you can expect results should also be provided. Incompetent SEOs will often be dodgy with your questions, and will not want to reveal their methods or be accountable for their work.